I’m not usually one to pontificate on things of which I have limited or no knowledge but this advertisement really stuck out at me.  “Our Prices are Insane!”  Insane? You can pick from one of three definitions.  “Our prices are not of sound mind” or “Our prices are having the characteristics of someone who is mentally deranged” or, my personal favorite, “Our prices are utterly senseless.”  The point is, I can admittedly see where they were trying to go with this ad but they really should follow the golden rule of advertising.  A cute baby with a thumbs up is all you need to endorse your business!  Don’t get clever with the English language, it’s a hard language to use correctly!  Just stick the baby on  your advertisement and watch the money roll in!  Oh, and Coop is available for cover shoots.